We all have that 1 "taboo" thing that we love. For me, it's serial killers. Don't ask me why, but it is. This post isn't about that though, it's about Pandora's Box. Want to know why .... just keep scrolling!

In my newest series, Pandora's box doesn't quite unleash sins - it alters DNA! The seven sins are reassigned to the supernatural world at large. Don't take my word on it though, here's a little teaser!

Want to know more? Well, you're in luck! Not only is this the start of my newest series - Hexed in New Orleans - but it's also OUT NOW in the Shadows and Sorcery Set. 20+ stories, 99¢ until Sunday, one-click today!

Sometimes, as an author, part of the battle is staying ahead of the trends, not with them. Sometimes the battle is riding the trendy wave, and other times it's remaining 100% off trend and doing whatever crazy things your muse tells you. For me, I've always been blissfully off trend, doing the stories my muse comes up with. No, I'm not saying writing on trend means your heart isn't in it, just that mine seems to like to be an outlier :D

So, for me, I've accepted that I'll never be "marketable". I'll never be what the agents, and possibly even the readers are looking for when they're looking for it. I'm more a "stumble on to me" story teller with stories from paranromal romance to steampunk to Christmas. I don't fit in a box, and I'm cool with that.

As you may have already heard, I have a bad habit of lurking in cover groups and snagging beautiful premades - normally that I have no story for. June 1, 2018 was no exception. Little did I know what it would turn into for me. I happened to stumble on a premade cover in a contest. It was a blind contest, and only after the winner was selected were the artists revealed so you could bug them to buy the cover.

I fell in love with one, and the minute the artist was announced, I ran to message them. But who were they? Melissa Stevens from the Illustrated Author, of course. I bet you know where this is going already. Well, the cover was wanted by many and she wanted to be fair - so she told me a time the cover would be posted and the first person to comment would win it. I'm terrible at things of that nature because ... well ... toddler. Luckily for me, my other fantastic cover artist, was in my inboxing shouting at me to go!

And go I did.

With the cover purchased, my brain immediately started to weave the multi-book plot. Think the Mummy meets Laura Croft (which I've never seen but I assume this fits based on media knowledge) meets Indiana Jones. These would have some steampunk elements, but would be largely without the romantic elements you're used to from me. Yes, there was a love interest because it makes things more fun to be in love when you're on an adventure, but this series would be about action, adventure and saving the world.

Originally a 4 book series in my head, Melissa made the mistake of telling me about a show about hunting REAL relics - Destination Truth. Within 2 days I'd binged watched and had a problem, the series needed 3 more books. Due to that, the suspected publishing date of late 2019-2020 for the whole series got pushed back. I wanted to release them as close to back-to-back as possible, and that meant I needed more time to write, because I also had to keep writing my current works if I wanted the voices in my head to go away.

So, Melissa has slaved away for the last year making me the most stunning covers and an epic series logo. Five are completed thus far, and originally, the idea was to hold onto these bad boys until fall when all 7 would be done.

Remember I talked about trends? Well, imagine my shock last night while watching a show on CBS when my idea practically slammed into me on the television screen. A new show was coming (that sounds freaking epic might I add), Blood and Treasure. At first, I was simply excited the genre was coming back - since The Mummy is my favorite movie. Only, Melissa was working on cover 5, and that's when I realized something a little ... well, nerve wracking. The actors in the show looked exactly like the cover models Melissa selected a year ago!

Yup, my characters were practically staring at me, doing very similar things. On one hand, it feels amazing to be trendy AND the guy playing the male lead gave me all the goods if I needed inspiration for the already selected male lead in my series. On the other hand, I worried "what if it looks like I copied this?"

Now, I'm a fairly unknown author. That's a hard thing to admit, but it's true. The odds of someone seeing my covers revealed in fall or reading the books in 2021 and linking back to the show were slim to none. Yet, it could happen. When I brought it up to Melissa, her husband and mine both thought we knew about the show in some fashion beforehand.

So that leads me to right now, at 9:55 pm on a Saturday and this blog. I don't have all the covers. I don't have all the blurbs fleshed out, and I sure as heck don't have any idea of the release date, since this year is dedicated to my Hexed in New Orleans series which still has 2.5 books left to write. I do have the titles, the logo and 5 of the most amazing covers ever. Making the decision to share even any of this before I'm actually writing and release can in fact lead to ruin. It can lead to others selecting similar titles and ideas. So to protect myself and my cover artist, what will I show? The killer logo she created AND a shot of the covers that show off the models. I hope you'll understand and can be as excited to look at the pretties as I am!

Here we go, let's pull back the curtain and take a peek at my newest coming series Relics of the Lost Worlds.
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I've already got these bad boys outlined, and while I'm a bit nervous to try to write them while juggling other projects, I can't wait to open the new world, the prophecy, and all the things living within it. Stay tuned for a release date - the journey will begin sometime in late 2020!

Branding is important. It's what people say about your business. It's the vibe your business gives off. Most importantly, it's what draws readers into your business.

As an author, my brand is more than just my books  - though those are the bulk of it for sure! My brand is me. It's what I put forth into the world. If you've followed my page or friended me, there's a good chance you know a few things about me.

• I love octopodes
• I love Doctor Who & Timeless
• I'm a steampunk fanatic
• I should probably stop watching the CW at 31 years or age, but I promise you, I won't
• I'm a USCG Spouse
• I'm mom to an adorable (biased opinion) little boy
• I love where I live

You also probably know there's not much in the romance genre I shy away from. From Christmas holidays to cancer-stricken heroines, I don't hold many punches. I bet you're reading this and thinking "Okay, so what's the point of this blog." It's to talk about author logos.

When I first started in 2014, a dear and amazing author friend made me a logo. She charged nothing, she asked for nothing in return. I loved it. Slowly, I added the worlds, attempting to bring my tagline in a bit more. From there the worlds became people, as I felt that better represented a romance author, feeling my tagline could do the heavy lifting to imply I take two different characters and mash them into one happily ever after. 

Two years went by and I started to feel like I needed a bit of a revamp - something that said "author". I wasn't even sure where to start. So, I ended up buying a premade logo from a friend's site.  It was fun, to me screamed author and had just the right amount of color.

Fast forward to a few months ago. Logos started to evolve. They were more than just something "generic". Which lead me down the dreaded path of "am I where I should be?" After months and months of seeing logos I realized, "no, you aren't where you should be." Cute little illustrated drawings had been around forever, but were slowing gaining traction. I saw one posted for a book cover that the artist was selling as a separate file and it hit me.

I needed one. I needed a little Chibi-Lexi to showoff my business. Unfortunately, the artist never responded. However, luckily for me I work with three amazing cover artists (not including the premades I buy when they speak to me). Of them, Melissa Stevens from the Illustrated Author had already done an amazing series logo for me for my Relics of the Lost Worlds Series. (Bet you're interested in that, but that's another blog post for another time. 

I went to her, uncertain if she would even do the project. Like every zany cover idea I've brought to her in the past year, she happily told me she would! Now, if you've worked with Melissa you know you get a pretty epic questionnaire before beginning that gets you set on the path. I'm pretty sure if you asked her, the one for the logo project was a hot mess and "all over". I knew what I wanted - a Chibi with something author-like. Too bad that was all I could tell her. Nonetheless, she didn't hesitate to accept the project.

Now, something I find important about working with any artist is their willingness to trust what you want mingled with their personal and professional opinion to do what's best. Once, I asked Melissa for an oasis cover - she came back with a winter wonderland that is actually my favorite cover of ALL my books. I trust her, her process, and most importantly, her designs without question.

What followed next was a month of what felt like presents and torture as she showed me tidbits of pretties. (She was being amazing and squeezing me in between projects and her personal life). So how did we start? With these two amazing sketches!

I was hooked. Without question I knew that not only was Melissa the perfect person to do the logo, but that it was just what I needed. Guys, look at the subtle nod to 10 with that sexy trench coat. Look how luxurious she made my lifeless hair. Plus, come on, check out those stacks of books! This was just the beginning and to say I was hooked is an understatement. 

Like all good things, they take time. I'm sure I knew at the point how much, but now I don't - because life. I got a message and it was filled with more pretties. This time, Melissa was really just showing me steps, because she already knew where she was going and was just testing new poses to see which one stuck. I must have a tiny bit of a design eye, because I agreed! (You'll have to keep reading to see with what).

Meanwhile I'm over here like "ooo is she running with books? Is she going to get an adorable little octopus baby in her hand" because I knew there was no way with what Melissa knew about me from our time as customer-client (and friends), that she was not going to give me an octopus after giving me 10's trench coat! 

By this point, it's probably not hard to tell that I was beyond excited. What could come next? Well, let me tell you, I 100% did not see the next part coming. You guys, it turns out the next step was more than I dreamed for, with not 1, but 2 epic designs!

Like, seriously, she has me riding on a freaking Octopus you guys! Riding a Mother F*ing Octopus - which is the exact message I sent my husband along with the photo while I was at work. She mentioned there were little tweaks coming and of course, I needed a body, but we were almost done.

Giddy didn't begin to describe it. Even incomplete, I felt complete. Suddenly, I felt professional - like a real business. Yes, I'd been operating as an author since July 2014, but now it was as if I was suddenly a step above where I'd started. But it gets better, you know why? Because Melissa sent the final babies the next day! 

​Without further ado, take a peek at the new and improved Lexi Ostrow, Romance Author.

There aren't enough words on the planet to describe how I feel. Look, I can describe acts of sexual pleasure in great detail from the male and female POV - so forgive me for this.

Melissa took a simple request and gave me a logo that feels like me.
There's a nod to my business - books.
There's a nod to me personally - aka the physical stuff (minus the mom bod I'm now rocking IRL).
There's a nod to my favorite things - doctor who and octopodes.
There's a nod to one of my main (and favorite) genres - steampunk.

More importantly, it's what it doesn't do that I love. It doesn't look out of style - which I love the others, but they did. It doesn't scream "I know what she writes". It leaves mystery. My career largely has been built upon steampunk and paranormal romance, but the coming years will see a fun shift, one that you'll learn about pretty soon. To me, this logo says "This author has more to say." However, instead of rambling I'm just going to sum it up with: Melissa, you nailed this so hard. It's everything I wanted it to be and more.

Need a logo? Seriously, go hit up Melissa at The Illustrated Author right now! just make sure you tell her to do the rest of Lexi's covers first (jk, jk. I kid, I kid.)

Also, I wouldn't be me if I hadn't rushed out and done brand new swag - I mean - check out this website for example. I've been sitting on this amazing logo for a week and a half, with the only people who saw it besides my husband being my street team.  Plus, if you've hung around this long, click the third photo to enlarge it, and whip out your phone and scan that QR code on my sexy new business card for a FREE read!

This is quite likely the second hardest blog post I will ever have to write - the first being if there's ever a day I announce I'll no longer continue my dream as an author. That being said, this is a difficult post. To help me push through it and keep it from being a downer to read, I'm going to fall to some of my favorite gifs to lighten the mood. Please don't think it means I'm not taking this seriously, it's merely a way to keep this blog post feeling a little lighter.

Editing is not my strong suit. I know the grammar rules - many thanks to a wonderful editor I had for a year who crammed them into my head - and when to apply them. Unfortunately, proofreading for me is an incredible challenge. I'm legally blind thanks to a combination of genetics and a few rough head strikes into the ground as a cheerleader for half my childhood. That makes editing on a screen considerably harder, because even with glasses, the characters have a nasty habit of blending together. I've known this, and did my best to print out stories when I could to ensure I was editing by hand. In addition, I struggle with dyslexic tendencies. It's harder for me to see typos, and to my husband's amusement, I sometimes even struggle to read words and pronounce them silly - like calling "broccoli" "bro-col-lie" and not realizing I'd done it.

I'm aware of it. I've worked to make my drafts as clean as possible. Only, they're not as clean as they should be. There's typos littered here and there, extra words and even accidentally dropped punctuation from typing at 83wpm. I didn't know this. For years I had no idea they were as riddled as they actually are. Editors never said anything too harsh, and I had no way of realizing the number of red marks for typos was out of the ordinary - mostly because some authors don't self-edit and editors are used to a high number of typos now (not my words).

My journey started on a rough note. I was 24 and still seeing the actual affects of my editing issues. I was with a publisher. Unfortunately, the editor was not one suited for editing someone with my issues, and many readers contacted me about editing issues as books were often edited the day or two before release. The publisher was wonderful and set me up with a fantastic editor. I don't want to call her out and embarrass her, but if she's reading this, she knows how much she means to me and my career.

I learned tricks to edit "cleaner." She taught me grammar rules I'd never heard of complete with ways to remember them so I never fall prey to "try and" do anything again. We worked to make my sentences stronger and my style sharper because my voice was already pretty firmed up. My confidence was restored because I was doing the best work I could and knew she had the skillset to catch the errors. 

Fast-forward a year and a few months. Life took hold and my wonderful editor could no longer be my editor. I struggled with a choice to stay with my publisher or move onto self publishing where I could personally vet editors and find ones used to working with people like me - because no matter how hard I try, there's always going to be a bit less polish with my drafts.

I've bounced from editor-to-editor trying to find a good fit. Some simply proved they were "editors" because they thought they could be. Others cost upwards of $500 an edit. I grabbed programs, found beta readers and did what I could to eliminate issues before editors took on my stories. I thought everything was hunky dory. Each book got a self-edit, a content edit and a line edit. Then I read it again - sometimes on audio but not always since becoming a mom makes it harder to listen to audio since the kiddo is either awake and running around or asleep and I need to be quiet because he's a light sleeper like mom.

The last few books have been with the same editor. I found someone who I worked well with, had decent rates and turn times, and seemed to be a good match. Then the negative "edits" reviews came in. The hurtful kind where it talks about going back to school or letting someone else write my awesome ideas. I shrugged it off, so many people think they are perfect at editing, but in fact, don't have strong grasp on it.
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A little bit ago I picked up a paperback and started to read. Low and behold I found typos. Not 1 or 2, but 10 - in two chapters. Now, this is my fault. I do not blame the editor in full. I am responsible for what I put out into the world. I am the one with final say. A few times I've tried to ask friends to proofread, but they never come back with anything because they end up reading the story, not looking at the details. So, I got complacent. I thought everything was fine. Yes, the editor should have paid more attention - it's what they're paid for - but it still falls on me when the day ends as a self-published author.

To start, I want to apologize for not realizing there were fundamental flaws with my work. There's no excuse and no apology eloquent enough for producing subpar work.

​To all the reader who've stuck by my side and continued to read when the editing floundered, thank you. My dream was to touch readers with fantastical stories and I appreciate those of you who have continued to fall into them despite flaws.

So what does this mean, what is the point of this long, downer post? It means I'm going to be changing my editor and my release schedule. The books will be written, self-edited, editor edited and left alone. I'll be putting them into paperbacks (bc it's cheaper and less messy than printing 200+ pages) and editing them before releasing. Releases will be further apart because the process will take longer, but also the math behind it. A cover costs typically $250-$300. An editor will run me about $500. I make (wait for it) about $30 a book during release month and a few spare dollars here and there. So, if you've done the math, you can see I'm an author because I love it, not because it's raining in money. And I will continue on this path, at least for a little while longer.
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I don't have an updated release schedule yet, but I will soon. For now, I'm going to take things slowly, one book at a time on released novels and then worry about releases moving forward. This doesn't affect anything for April or May, but may see an affect in June. Thank you all for standing by me, for reading this gigantic blog post, and for being awesome.

​BOOM! Just like that, I was a USA Today Bestselling Author. I'd love to say I took this professionally. That would be the biggest lie I've ever told. I jumped out of my office chair and went shouting "We did it! We did it! We did it!" all the way up the stairs.By the time I reached my room at the top of the stairs Aidan (my 11 month old) was sitting up giggling and grinning like a loon. I picked him up and tossed him a little like he loves while still chanting and he just kee grinning and laughing. That moment with him, seeing him so happy purely because I was, was almost better than the list. Almost. 

I was so blessed to be invited to work in the boxset, but even more blessed with the friendships that were made along the way. 19 other women and I share a bond that will never be broken, and a friendship that was only made stronger by the news of all our hard work and countless effort paying off in the most wonderful of ways. We've talked non-stop, celebrated and been generally glued to conversations together more so than before it happened.

So what am I doing now? I'm getting ready to do a HUGE sale on my books. To be the first to know about it, sign up for my newsletter. There's much more coming from me this year, and I feel this amazing honor only solidified my drive to turn out the best work possible. So keep sticking with me on this journey! My next solo release is June 25, 2017 and it's the next book in my Guardians series, Forgotten Worlds. I'm so excited to give you Jameson's story - because he hasn't shut up since I met him when I was in 7th grade!

See you all soon!